Getting Your Work Published: Liza Hausman of HOUZZ

June 21, 2022

Getting Your Work Published: Liza Hausman of HOUZZ

Getting Your Work Published with Liza Hausman of HOUZZ

Liza Hausman, Houzz Vice President of Industry Marketing

Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community. Houzz has transformed the process of home design in the luxury market and beyond by applying mobile, visual and other technologies that are driving design in today's digital age. Ms. Hausman is a frequent speaker at design events across the country, from the AIA Conference to the International Builders' Show, and is a board member of the Home Improvement Research Institute (HIRI). In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Ms. Hausman graduated from the University of California at Berkeley and earned her MBA from Northwestern's Kellogg School of Management. Over a decade-long tenure at Houzz, she's brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.

Episode 41: Interview with Liza Hausman of HOUZZ

In the interview we talk about the different tools that HOUZZ has and new ones that they have added that are making the lives of residential architects easier. Liza and I first met virtually at the AIAU CRAN (Custom Residential Architects Network) AIAU "Getting Your Work Published while I was the moderator. Please see the link below:

Getting Your Work Published

Below are a few links to information and product screenshots.

CRM: Easily import leads from  any source to organize and simplify communication with prospects.
Email Marketing: Stay top of mind with past clients who often become repeat customers, and nurture leads until they are ready to move forward.
Website Services: Let Houzz create a professional website that looks great and works perfectly on every device.

Here are images that help to

Screenshot 1: Houzz Pro app allows architects to easily organize, track progress and respond to leads.
Screenshot 2: Messaging on Houzz Pro allows you to capture all of the images and documents shared with your clients.
Screenshot 3: Email marketing templates make it easy to personalize and send messages to your network.

Houzz Pro app allows architects to easily organize, track progress and respond to leads.

Messaging on Houzz Pro allows you to capture all of the images and documents shared with your clients.

Email marketing templates make it easy to personalize and send messages to your network.

Personally, I plan on using several of them, especially the text app that will communicate with clients after hours to take compile all of the information into one file for use on the project!

Liza's Three Classic Buildings:

The Pantheon, Rome, Italy